On June 21st, is Rodan + Fields #RFGoNakedDay — and the company’s 24-hour “selfies-for-good” viral event has a mission to raise $1 million to empower youth.

Rodan + Fields will donate $1 for each makeup-free selfie shared with #RFGoNaked to their non-profit, Prescription for Change Foundation, to fund educational and leadership programs for students around the world.

In its fifth year, #RFGoNaked Day is an event that encourages self esteem and confidence while supporting an important cause. It leverages the power of its Independent Consultant community and brand ambassadors’ word-of-mouth to bring awareness to an important cause – youth.

“Each year on #RFGoNaked Day, our Consultant community, employees and brand ambassadors amaze me by coming together to make a significant impact. Our $1M goal is not just a number – it is about changing the lives of young people. It is about supporting youth and having an influence on these students becoming leaders in their communities,” said Amnon Rodan, Chairman of Rodan + Fields and Prescription for Change® Foundation.

Last year #RFGoNaked Day generated more than 500,000 makeup-free selfies and raised $561,000 for youth.